If you don't change you view, you won't change your view.
Most leaders will spend their time in planning. Strategy takes a different approach.
Strategy is an integrative set of choices that positions you on a playing field of your choice in a way that you win. Most leaders will spend their time in planning because it's comfortable, it controls costs, and you are the customer.
Our proven Strategy Development process is specifically designed to help you find (or define) your 'why' and 'how'. Professor Jordan Peterson in discussion with Dr Karl Friston said that: shared vision creates a box for everyone to work in. It reduces uncertainty which decreases anxiety. Recognising progression towards that shared vision releases dopamine.
You can have a good business without a strategy. By having the right strategy in place, you go from good to great. People feel involved. It expedites decision making. It creates a direction of travel. And that's how you get ahead and stay ahead.